On the back of solid development numbers and playing its job as the ‘satisfaction empowering influence’ further, Sony SAB, the brand, is presently prepared to reclassify itself through another way of thinking which is driven by the knowledge that “jitni insaan ki khushi badhti hai, utni hee duniya mein insaniyat bhi badhti hai”. Remembering this center idea, Sony SAB has propelled a brand battle that implies this key change with another slogan ‘Khushiyon Wali Feeling’
In light of its profound comprehension of the beat of genuine India, Sony SAB has relentlessly made a specialty for itself through spellbinding shows and characters, all equipped towards carrying a grin to individuals’ countenances. With its great line-up of new projects and cheerful qualities driven substance extending from day by day family satire to way breaking ideas, the channel is devoted to advancing a pleasant family-seeing background and can genuinely be characterized as the ‘lounge room brand’ with something to engage everybody in the family.
With the new brand reasoning Sony SAB will represent a bigger reason throughout everyday life, that of fulfilling individuals by bringing extraordinary minutes and unending encounters that lift the heart and free the psyches of the watchers thusly improving them people. The three 60 seconder TVC’s will imaginatively exhibit the new brand slogan of ‘Khushiyon Wali Feeling’ through relatable ordinary occurrences which strengthen the way that bliss brings forth humankind.
For example, one film includes a recently hitched couple who are not ready to sit together on a flight in light of the fact that an irritable traveler will not trade seats. In any case, when a surprising cheerful experience changes this co-traveler’s air, he benevolently offers his seat to the couple. One more film shows how straightforward delights like the grins and chuckles of an infant can change an awful day into a more joyful one. The third film addresses the significance of how accepting uplifting news can transform somebody’s dreary state of mind into a bright one and thusly make the individual progressively attentive about their activities towards others around them.
Sony SAB will before long be seen propelling energizing new shows in the up and coming months which will advance the brand’s guarantee of helping spread satisfaction while proceeding to engage its spectators with its blockbuster shows, for example, the evergreen Taarak Mehta Ka Ooltah Chashmah, Tenali Rama which as of late finished 500 scenes, Aladdin – Naam Toh Suna Hoga, Jijaji Chhat Par Hain and Bhakharwadi.
The TVC’s are conceptualized by Contract and shot by Boot Polissh Films. The battle dispatches on tenth July 2019 on-air. To advance the battle, the station is taking part in a gigantic TV plan crosswise over news and territorial channels (aside from its very own TV arrange) for about fourteen days. The promoting plan additionally comprises of a colossal computerized leg.
Neeraj Vyas, Business Head, Sony SAB, PAL and Sony MAX motion picture bunch
“We are completely charmed to introduce an energizing new brand crusade which will introduce our new image theory. We accept, this crusade will further assistance us fortify our situating as a brand that goes past simply giving parody content and will enable us to associate with our spectators on an a lot further level with an emphasis on healthy bliss. These brand films really mirror the very center of our image which is based on exhibiting cheerful qualities driven substance which satisfies individuals”.
Vaishali Sharma, Marketing and Communications Head, Sony SAB, PAL and Sony MAX film bunch
“There are a couple of brands which are lucky to have a compelling enthusiastic associate with its purchasers. For Sony SAB, which is one such brand it is a well-suited chance to take a huge turn in the voyage of its image development. We as a brand, represent a bigger reason throughout everyday life, which is to bring content that will expedite grins individuals’ appearances and empower them to take that bliss forward. Our new battle explains this solid brand theory and urges watchers to go along with us in making the world a more joyful spot”.
Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising (India) Pvt Ltd
“The brief to us was basic – bliss is something that goes past parody. It’s about how individuals feel. Individuals recollect how they feel and that is the thing that drives their very own bliss and makes them into better individuals. Furthermore, when individuals are upbeat they are bound to spread their bliss through basic demonstrations of thoughtfulness. Taking this center idea forward, we have assembled these energizing brand recordings with relatable circumstances and characters – something Sony SAB is known for. Weaving these two things together, I accept we have made something the watchers will totally resound with.”